With the beginning of fall, many new “seasons” kick-off in our communities and culture. NFL Football, Back-to-School marketing from department stores, community harvest events and of course with Scouting, the Fall Recruitment Season kicks-off. Thousands of boys and their families are anticipating an invitation to sign-up for Scouting, especially families with kindergartners who have learned about the new Lion program. This is your moment to fulfill their desires, but the window of opportunity will close quickly, as parents make time-value decisions with and for their children in Sept. and Oct.
Just like any other kick-off to a new season, the better prepared you are for Cub Scout recruitment, the more successful you will be in attracting boys and their families to your Pack family. We know that many Packs have gaps in the lower grade level programs, i.e. Lion Cubs and Tiger Cubs. So, please let your district leadership or the council help you effectively reach this important demographic. Here are (5) specific tips and resources to help your Pack maximize your recruiting efforts…
- Complete your one page recruitment plan. Having a plan in place, with recruiting goals, provides a road map to the fall recruitment finish line: Fall Recruitment Plan
- Utilize social media and online tools, like BeAScout pin and online registration, to the full extent. Leverage your Facebook, Instagram and Twitter accounts to let friends and family know your son is having a great time in Cub Scouts.
- Empower and equip your Pack families, indeed your Cub Scouts to reach out to friends in the neighborhood, church and at School. Invitation post cards can be ordered to equip your boys as you send them off to recruit a friend or two.
- Order your marketing materials from the council and contact your council “Membership Specialist” to assist you. Membership Resources
- Think Exponential! Everyone can become a Scout recruiter. Use multiple recruiting tools and hold a sign-up night at every school in your community. Recruiting new Scouts is challenging, not because of lack of interest, but because the invitation gets lost in a variety of distractions, busyness, piles of paper and general information over-load.
Questions? Comments? Share your success stories, questions and observations with us at ocbsa.org/stories. We would love to hear from you and to assist you with your fall recruitment season.