Join Scouting: Fall 2008 Recruitment Activities
Who:
* All Cub Scout Packs and any interested Troops & Venture Crews
* Any boy who wants to join Scouts
What: Marketing your Scout program and enrolling new families
When: Early Fall 2008 (August – mid October)
*Unit specific recruiting in September and follow up in October
*County- wide general sign ups Sept. 30, Oct. 1, and Oct. 4
Where: Neighborhoods throughout Orange County
Unit specific: At or near your normal meeting place and/or elementary school n an evening you choose in mid September
County-wide general sign up:
Ralphs and Food For Less Stores
Tues. Sept. 30th & Wed. Oct. 1st: 6-8 PM
Saturday Oct. 4th 9am – 1pm
Why:
* To extend the Scouting opportunity to every boy
* To ensure the future success and fun of each Scout unit
* More families = more fun
* New parents are future Scout leaders and more help for your Scout unit
Overview:
2 phases of Marketing & Enrollment:
1. Individual Pack & Troop recruitment drives
--- Promoted through school/church community related to unit
--- A sign-up/informational event at or near unit’s normal meeting location
2. County-wide marketing and sign-up campaign
--- 3 sign up opportunities advertised for all Ralphs/Food for Less stores in Orange County (Sept. 30, Oct. 1, Oct. 4)
--- Marketed in OC Register, Pump Top TV, banners throughout neighborhoods, Direct mail to 18,000 homes with Scout age boys
--- Provides joining opportunity for all Scout units in neighborhoods of each store site
--- Scouters/parents/older Scouts are need to help man each store location to sign up new families
Pack (local unit) Recruitment Drive
… 5 simple steps for Successfully growing the Scouting family
1. Schedule a date/location for sign-up/informational meeting
2. Order marketing material to promote meeting
3. Promote the sign-up meeting to Cub Scout age boys
4. Welcome new families & register new boys
5. Follow up and engage families (recruit new leaders)
County-wide Marketing/Sign up Campaign
At all Ralphs & Food For Less locations throughout Orange County
Tuesday September 30th 6:00 – 8:00 PM
Wednesday October 1st 6:00 – 8:00 PM
Saturday October 4th 9:00 AM – 1:00 PM
Direct mail, newspaper ads, banners in neighborhood and Pump Top TV ads invite 18,000 families of Cub Scout age boys to sign up at store locations on specified dates. Direct mail piece includes Scout application and location of nearest stores.
2-3 Scouting representatives (unit leaders, parents, older Scouts w/adult) welcome and register interested boys/families in front of Ralph’s/Food for Less Stores.
New members (or unit leaders turning in applications for their Pack) pay $20 registration fee per boy and turn in completed application. New members who sign up will receive water bottle, t-shirt and voucher for 1st book at Scout Shop.
After registration, Scouting representatives give new families information about the local Pack or Troop their son will join. (Each store site will have a listing of each Pack/Troop by city with leader contact information and the Scouting representative will highlight the Pack/Troop for the new family to join).
After store recruitment sign-up campaign, all registrations will be collected from site representatives and turned in to district executive.
Unit leaders will be contacted with copies of all the new applications for their Packs.
New families should receive a welcoming contact from their Pack leadership inviting them to the next meeting.
Packs are encouraged to conduct follow-up recruitment through October.
Help Wanted
Boys are invited to join Scouting at their local Ralphs or Food For Less store on September 30th, October 1st and October 4th. Two to four greeters and site coordinators are needed at each store to help sign up new families.
Help extend Scouting to your community by helping at a local store during these sign up times.
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